ADCC Directions 2019 Awards

DOWNLOAD DIRECTIONS 2019 AWARDS INFORMATION PDF

DOWNLOAD EXECUTIVE APPROVAL FORM

Introduction

Welcome to The Advertising & Design Club of Canada’s awards competition, Directions 2019!

While 2019 marks our 70th annual awards program, our judging process remains the same. Unique among Canadian creative award shows, we continue to assemble panels of international judges who will thoughtfully and methodically vote for Canada’s best creative work in Advertising, Design and Interactive categories.

The cumulative results of Directions 2019 winners will determine the recipients of our prestigious Scarlet Letter Awards for Agency of the Year, Design Agency of the Year, Design Studio of the Year, Interactive Agency of the Year and Production Company of the Year. The Scarlet Letter Awards recognize creative excellence across an entire agency or firm based on the ADCC national awards competition results. These awards complement our Directions awards, which recognize individual entries and the teams of Canadian creative behind them. Beyond the recognition, the Scarlet Letter Awards recipients receive a stunning red Scarlet A statue.

Winners will be announced at our Directions 2019 Awards on November 14, 2019 in Toronto. All winning work will be featured online in the ADCC Archive and in our printed Awards Annual.

2019 Competition Dates

April 10
Call for entries open

May 24
Early bird deadline - Save 10% when you enter online by May 24

June 7
Deadline to enter competition online

June 14
Deadline for physical material submissions for Design, Photography & Illustration categories

September 6
Deadline for pre-judging finalists to send physical material submissions for Advertising categories

October
Shortlist announcements

November 14
Directions 2019 Awards in Toronto

Competition Guidelines

Eligibility

The Advertising & Design Club of Canada’s Awards Show exists to recognize Canadian creative talent.


To ensure your entry qualifies, pay close attention to the category name. For example, if you are entering a photography or illustration category, the award recipient would be the photographer or illustrator. The award recipient must be Canadian, or have official residence status in Canada. For most of the other categories, a key creative team member such as the art director, writer or designer would be the award recipient and therefore must be Canadian. The entry rules do allow for the participation of non-Canadians in the creation of work entered. However, the key creative individual responsible for the work must be Canadian. If you are unsure whether your work meets the requirements for entry, please contact The Advertising & Design Club of Canada (ADCC).

Work must have been published or aired between June 2018 and June 2019 inclusive.

Please note: Work from June 2018 that was entered into the Directions 2018 awards cannot be entered into this year’s competition.

Judging

The Advertising & Design Club of Canada’s Directions Awards are judged by panels of international creative professionals. Judging panels will be announced on the ADCC website prior to judging.

Results

There will be no more than one Gold award in each of the competition categories. The Club will provide a Gold award statue to the individual or company who paid the entry fee. The Club will also provide printed certificates for Gold, Silver, and Bronze winners to the individual or company who paid the entry fee. Winners may purchase additional certificates or statues through The ADCC.

Winners will be announced at our Directions 2019 Awards on November 14, 2019 in Toronto. All winning work will be featured online on the ADCC Archive and in our printed Awards Annual.

Conditions

The Advertising & Design Club of Canada (ADCC) is not responsible for damage or loss of any entry. All entries become the property of The ADCC. By submitting them, you acknowledge The ADCC’s right to use them for exhibition and publication purposes. We regret that it is not possible to return entries. Judges reserve the right to correct or change the category of an entry where applicable. Entrants may be asked to resubmit winning work for exhibition.

All entrants must submit an Executive Approval Form with their entries. This form must be filled out by the Creative Director or other lead creative responsible for your entries. Forms can be emailed to awards@theadcc.ca or faxed to 416.423.3362


DEADLINE FOR ENTRIES: Friday, June 7, 2019 – 12:00PM EST

Physical materials/hard copies for entries must be supplied at time of entry for Design, Photography & Illustration categories. The ADCC must receive all materials by noon on Friday, June 14.

Categories

Please check all category descriptions and entry requirements to make sure your work qualifies and is entered properly.

Full details are available in the Directions 2019 Entry Guide. Descriptions and requirements are also visible in Iceberg when entering your work.

Advertising

P1Newspaper Ad, Single
P2Newspaper Ad, Campaign (Max. 3)
P3Consumer Magazine Ad, Single
P4Consumer Magazine Ad, Campaign (Max. 3)
P5Trade Ad, Single or Campaign
P6Public Service Ad Print, Single
P7Public Service Ad Print, Campaign (Max. 3)
P8Advertising Posters, Single
Wild postings, standard washroom or free format posters (P.O.P. posters or pole signs), etc.
P9Advertising Posters, Campaign (Max. 3)
Wild postings, standard washroom or free format posters (P.O.P. posters or pole signs), etc.
P10 Advertising Transit, Single
Work specifically designed to run within a transit system (e.g., platform posters, transit door cards, transit cards, including bus advertising and transit-shelter ads).
P11 Advertising Transit, Campaign (Max. 3)
Work specifically designed to run within a transit system (e.g., platform posters, transit door cards, transit cards, including bus advertising and transit-shelter ads). Can include transit dominations, vinyls, takeovers and floor decals.
P12 Advertising Billboard, Single
P13 Advertising Billboard, Campaign (Max. 3)
P14 Out of Home Enhanced, Single
Executions that have used other technologies to enhance traditional billboard media (e.g., extensions, special inks and printing techniques, digital boards, projection, SMS, installations). Work entered into P12 cannot be entered into P14.
P15 Print Enhanced
Single or campaign executions that have used other technologies to enhance traditional print media (e.g., die-cuts, special inks and printing techniques, insertions, QR codes, sampling, augmented reality).
P16 Experiential, Single
Out of home advertising that stands alone to communicate an idea (e.g., stunts, special builds/installations, street teams, live events, pop-up stores). The consumer is only required to experience the piece but not necessarily interact with it.
P17 Direct
Communications designed to target specific markets or elicit a direct response.
P18 Advertising Best Art Direction, Single
Art Director must be Canadian or have resident status in Canada.
P19 Advertising Best Art Direction, Campaign
Art Director must be Canadian or have resident status in Canada.
P20 Advertising Typography
Typographer must be Canadian or have resident status in Canada.
P21Advertising Miscellaneous
Sales kits, calendars, self-promotion, business cards, holiday cards, etc. Work entered into P21 cannot be entered into P1-P19.

Design

D1Symbols and Logotypes
The name of the organization and the type of work it does should be indicated under each symbol.
Both static and in-motion logos can be entered in this category.
D2 Stationery
D3 Brand Identity - New Brand
The successful execution of a scheme across various touch points for a new brand, organization, product or service (e.g. logo, stationery, standards, manual, signage, vehicles, packaging).
D4 Brand Identity - Rebrand
Rebrand or refresh of an existing brand, organization, product or service. A rationale is required (must include previous logo and written rationale of 250 words).
D5 Complete Design Program
The integrated application of a design concept across multiple formats (e.g. brochures, posters, invitations, menu, program). Brand identities are not suitable for this category.
D6 Annual Reports, Sustainability/CSR Reports
D7Brochures
D8Catalogues
D9Package Design, Single
D10Package Design, Series
D11Single Magazine Page or Spread
Commercial magazines or in-house magazines/newspaper/newsletter.
D12Magazine Covers
Commercial magazines or in-house magazines/newspaper/newsletter.
D13Entire Magazine Issue
Commercial magazines or in-house magazines/newspaper/newsletter.
D14Book Covers
D15Complete Book Design
D16Posters, Single
D17Posters, Campaign (Max. 3)
D18Environmental Design (Signage, Exhibitions, Displays, etc.)
Signage, exhibitions, displays, etc.
D19Public Service Design, Single
Government agency or non-profit. Single executions only.
D20Public Service Design, Series
Government agency or non-profit.
D21Data Visualization
Creative visual representation of data - both print or digital, static or dynamic (e.g. infographics, charts, maps, graphs).
D22Graphic Design Self-Promotion
D23Typographic Design
Any item where type functions in an illustrative manner. Includes editorial typography.
D24Graphic Design Miscellaneous
Calendars, menus, greeting cards, announcements, invitations, stamps, CD covers, etc. Work entered into D1-D22 cannot be entered into D24
D25Motion Graphics - Offline
All offline animated graphic design (e.g. TV and film identity, openings, teasers and title sequences, presentations, concert graphics, typography).
D26Motion Graphics - Online
All offline animated graphic design (e.g. social media, online graphics).
D27Digital Design
All online graphic design, including websites and applications
D28Editorial Digital Design
Apps and other digital publications that successfully combine functionality with visual and graphic design elements, including ease of navigation, readability of content, pictures, video, audio, animation or a combination. Entries may or may not be affiliated with a print magazine. Magazine website entries are not eligible.

Photography & Illustration

Photographers and illustrators must be Canadian or have resident status in Canada.
Agencies and studios are still eligible to enter work in the photography and illustration categories, as long as the illustrator or photographer meet our eligibility requirements.

PH1Advertising Photography, Single *
PH2Advertising Photography, Campaign *
PH3Graphic Design Photography *
PH4Editorial Photography*
Includes conceptual photography, fashion photography, portrait photography, still-life photography and photojournalism (photographic reporting, which may include spot news photography).
PH5Unpublished Photography
IL1Advertising Illustration, Single or Campaign *
IL2Graphic Design Illustration *
IL3Editorial Illustration*
Full page, spread, cover, and spot illustration – single or series.
IL4Unpublished Illustration

* Entries must be submitted in context.

Film

B1 TV Single, 15 Seconds or Less
B2 TV Single, 30 Seconds
B3 TV Single, Over 30 Seconds
B4 TV Single, Low Budget ($100,000 or Less)
B5 TV Campaign (Max. 3)
B6 Cinema, Single or Campaign
B7 TV Public Service, Single
B8 TV Public Service, Campaign (Max. 3)
B9 Online Single, Under 45 Seconds
Single videos designed to be viewed online. Work entered into B1-B8 cannot be entered into B9.
B10 Online Single, Over 45 Seconds.
Series of videos designed to be viewed online. Work entered into B1-B8 cannot be entered into B10.
B11 Online Series (Max. 5)
Series of videos designed to be viewed online. Work entered into B1-B8 cannot be entered into B11.
B12 Online Public Service, Single or Series
Public service videos designed to be viewed online. Work entered into B1-B8 cannot be entered into B12.
B13 Direction
Director must be Canadian or have resident status in Canada.
B14 The Mick Griffin Best Editing Award
Editor must be Canadian or have resident status in Canada.
B15 Animation
Animator must be Canadian or have resident status in Canada.
B16 Cinematography
Cinematographer must be Canadian or have resident status in Canada.
B17 Original Music
Composer must be Canadian or have resident status in Canada.
B18 Sound Design
Sound designer must be Canadian or have resident status in Canada.
B19 Special Effects
Digital effects, CGI and compositing
Effects artist must be Canadian or have resident status in Canada.
B20 Non-Commercial Film Craft
Non-commercial films, including music videos and short promotional videos.
Director must be Canadian or have resident status in Canada.
B21 Performance
Recognizing exceptional performance and casting in film (TV, cinema and online). Performance must be integral to the success of the piece.
Performer must be Canadian or have resident status in Canada.

Radio

R1 Radio Single, 1-30 Seconds
R2 Radio Single, Over 30 Seconds
R3 Radio Campaign (Max. 3)
R4 Radio Public Service, Single
R5 Radio Public Service, Campaign (Max. 3)
R6 Radio Sound Design & Music

Advertising integrated campaign

Multichannel communications that are led by a central idea but use the mediums in different ways to make the overall communication stronger.

IC1 Advertising Integrated Campaign
Each entry should consist of a campaign featuring a minimum of three different mediums and a maximum of ten. A case study video demonstrating all campaign executions will be required.

Media Innovation

Executions that evolve brand communications. This work should exhibit freshness, originality and have the potential to move the industry in a new direction.

MI1 Media Innovation, Single
MI2 Media Innovation, Campaign

Promo

Any communication or program that incites the target to directly participate or interact with the brand (e.g., stunts, sampling, coupons, live events).

PM1Promo, Single
PM2Promo, Campaign

Branded Content

Original advertiser funded content; the content is meant to entertain, influence, or inform. Work entered into B1-B12 cannot be entered into this category.

C1Branded Content, Single or Series

Public Relations

Communication programs that utilize mostly earned media methods to generate attention, influence brand perception and affect audience conversation.

PR1 PR Campaign
PR2 Influencer Campaign
PR3 Stunt/Event

Creative Effectiveness

Entries must demonstrate how the creative work was integral to achieving a brand’s purpose and drove measurable results. Examples of measurable results include: increase of brand awareness, increase of market share, increase of sales volume, increase of ROI.

The eligibility period for Creative Effectiveness categories is June 2017 to June 2019 inclusive - work submitted must have been first published or aired during this time. Work previously entered into Directions 2018 is eligible for entry into Creative Effectiveness categories only.

CE1 Creative Effectiveness in Advertising
Advertising campaigns or single executions that produced measurable results.
CE2 Creative Effectiveness in Design
Brand identities, design programs, or single design executions that produced measurable results.

The Michael OʼReilly best copywriting award

The ADCC’s copywriting award is named to honour Michael O’Reilly for the talent, dedication, and generosity he brought to his profession.

BC1Advertising Print, Single or Campaign
BC2Film, Single or Campaign
BC3Radio, Single or Campaign
BC4Digital, Single or Campaign

Interactive advertising

I1Websites
Websites created to promote a product or service.
I2Display & Banner Ads
Display ads and banner ads, single or campaign.
I3Digital Installations
Digital work that requires physical or gestural interaction.
I4Social Media
Campaigns and executions where social media is central to the experience.
I5Mobile
Campaigns and executions where a mobile device is central to the experience, including apps.
I6Design
Campaigns and executions that feature interactive design elements.
I7Integrated Digital Campaigns
Larger campaigns that feature two or more digital components from various forms of media.

Interactive Design (Non-advertising)

I8Website (Overall)
Submissions will be judged on all elements with an emphasis on conceptual merit.
I9Website Design
Submissions will be judged on aesthetics.
I10Website Animation & Motion
Submissions will be judged based on use of motion and animation.
I11Mobile Apps
Submissions will be judged on all elements with an emphasis on conceptual merit.
I12Mobile Design
Submissions will be judged on aesthetics.
I13User Interface & User Experience (Website & Apps)
Submissions will be judged on overall flow and feel.
I14Experience Design
Physical experiences that rely on or incorporate digital elements.

Interactive Miscellaneous

I15Innovative Use of Technology
Digital work that demonstrates technical achievement.
I16Augmented Reality & Virtual Reality
Immersive digital experiences that create new worlds or augment this one.
I17Interactive Narrative
Digital campaigns and executions where user interaction shapes the narrative of the experience.
I18Self-Promotion
Digital campaigns and executions promoting agencies or individuals.
I19Non-Profit & Public Service
Digital campaigns and executions promoting non-profit organizations or public services.
I20Education & Information
Digital campaigns and executions designed to educate or inform.
I21Games
Interactive games, on any platform (website, mobile, etc), branded or not.
I22Branded Utility
Digital products and experiences that provide a B2C or B2C utilities and services.
I23Best Use of Sound
Digital work where sound is integral to the experience.
I24Other
Any form of digital advertising that doesn’t fit in the above categories. Work entered into I24 cannot be entered into I1-I22.

ENTERING YOUR WORK

All entries must be submitted online through Iceberg.

Full entry requirements and tech specs are listed in the Directions 2019 Entry Guide. Please check all requirements and specifications carefully to ensure your entries are prepared properly.

Still have questions about entering your work? Contact The ADCC by email at awards@theadcc.ca or by phone at 416.423.4113.

ENTRY FEES

CATEGORY MEMBER NON-MEMBER
SINGLE ENTRY
Advertising, Film, Radio, Media Innovation, Promo, Branded Content, Public Relations, Interactive, Best Copywriting
$160 $195
CAMPAIGN ENTRY
Advertising, Film, Radio, Media Innovation, Promo, Branded Content, Public Relations, Advertising Integrated, Interactive, Creative Effectiveness, Best Copywriting
$190 $225
DESIGN, PHOTOGRAPHY & ILLUSTRATION - SINGLE $100 $120
DESIGN, PHOTOGRAPHY & ILLUSTRATION - SERIES $120 $135

EARLY BIRD PRICING: ENTER ONLINE BEFORE FRIDAY, MAY 24 AND SAVE 10%

Membership

To qualify for the member fee rates, entries must be submitted by or on behalf of an ADCC member with a current membership.

ADCC Professional memberships are $150 plus tax. To see our list of membership benefits and to join or renew your membership, please visit our website, email us at membership@theadcc.ca or call 416.423.4113.

ADCC Members will be sent a promotional code to access the Member fee rate on the entry system. Members must enter the promotional code at checkout, prior to payment on the system.

Payment

It is recommended that you complete all your entries before paying your balance. Payment can be made by credit card online through Iceberg when submitting your entries.

Early Bird Deadline: Entrants can save 10% on entry fees by entering their work online by Friday, May 24. In order to be eligible for the discount, entries must be complete on the system and hard copies must be received by The ADCC no later than noon on Monday, June 3.

If you are an ADCC Member, please make sure that you are using your promotional code to access the Member fee rate before proceeding with payment.

Payment can also be made offline by cheque. If paying offline, cheques must arrive at the ADCC office within 14 days of completing entries online. Your entry invoice must be included with the cheque.

Please make cheques payable to The Advertising & Design Club of Canada and send to:

Directions 2019 Awards
The Advertising & Design Club of Canada
401 Richmond Street West, Studio 235
Toronto, ON M5V 3A8

Refunds

Entry fees will not be refunded for submissions that do not meet ADCC eligibility requirements.


If work is entered into the wrong category or there are duplicate entries, entrants will have the option to i) move the entry to another category, or ii) enter new work in its place.

Contact us

For questions about categories, entry requirements and general Directions 2019 Awards information, please contact The ADCC: awards@theadcc.ca or call 416.423.4113.

For questions about Iceberg and technical support, please contact: support@icebergapp.com

For more information about the ADCC, please visit our website.

Please send all hard copy entries and any cheques to:

Directions 2019 Awards
The Advertising & Design Club of Canada
401 Richmond Street West
Studio 235
Toronto, ON M5V 3A8